In 2011, then newly-retired couple Isabel and Gerry took up a seminar in organic farming to fulfill their dream of having a small farm with a retirement home somewhere in Tagaytay. Their goal was to plant and grow healthy greens and vegetables for their family’s consumption.
After they achieved some consistency in the quality and quantity of organic greens harvested in the farm, they started selling them to traditional public markets through middlemen. They realized, however, that there was very little appreciation of the value of organic vegetables in public markets. In addition, the middlemen were gaining more in the supply chain.
With that realization, they thought of going directly to the consumers where they can differentiate their produce and reach out directly to people who will appreciate the value of vegetables grown without pesticides. They have the farm, the knowhow, and with the help of their son Jim and other family members, Charie Tanseco-Sarmiento, Butch Tanseco, and Chinky Tanseco, who have aspirations to have their own food business, Isabel’s was born in 2016.
Together as a family, they are dedicated to serving nutritious, natural, tasty, and good-value food delivered to your homes and places of work.
Isabel’s farm is about two hectares of land located in Alfonso, Cavite. Currently, the farm operates with the help of 9 workers who have been trained by a visiting consultant in organic farming.
At the helm of our kitchen is chef Chinky Tanseco, who is also currently our General Manager. She leads our kitchen team in developing healthy, nutritious, and delicious recipes for our customers to enjoy. She works closely with our nutritionist to make sure that we deliver our promise of crafting nutritious meals.
Isabel’s current packaging is made from biodegradable sugarcane bagasse which are 100% biodegradable and compostable. Aside from delivering healthy meals, Isabel’s is also taking specific steps to minimize the harmful wastes and by-products created across the supply chain by slowly transitioning to sustainable food production.
We’d love to hear from you.
